The solution I proposed then was to build smaller, but in fact that is not good enough, the answer now is to build not only smaller, but smarter.
In the past few years I have genuinely enjoyed working with a range of veterinarians, from the young graduate doing their first start-up to the established veterinarian looking to rejuvenate their practice. What they all share is a "can do" spirit. Each one of them was looking for a way to reinvent how veterinarians practice medicine. They wanted to provide the best possible care. They also wanted to grow professionally and inspire and motivate their staff. Most importantly each and every one of them wanted to build a practice and a clinic that not just made them more money, but brought them a sense of satisfaction and fulfillment.
I count myself lucky that I was able to help them in their quest.
I decided to have some fun, so I innovated... I sketched out a veterinary hospital design in an elephant, named Lucy.
When I first launched smaller can be better three years ago I was convinced
mark r. hafen, veterinary hospital design
smaller can be better.