It's not often that a client calls and tells you to spend money, do something unique and upscale. But that is exactly what happened when Dr. Dermot Jevens called. Fortunately I knew him from the other two large Award Winning specialty/clinics I had done for him... so I knew his request was based on a hospital architecture design strategy. Dermot was building an out-patient satellite clinic feeder clinic to broaden the base of his main specialty hospital in Greenville, SC, and he wanted something distinctive
This feeder clinic was going to go be in upscale Asheville, NC and his goal was to make a big splash in a little pond.
With glass walls, a lofty waiting area and a two story wood clad plinth that actually contained an exam room, the clinic was a big hit.
$2 million in Brickell, Florida
I wish I could claim that I was the reason this 1,200 square foot clinic grossed 2 million dollars. But I can't.
Yes, I think the plan was good, and I liked the angle, and so did Jon Rappaport, the client. But the reason it was such hit was because Jon had a great organization. This clinic was just one of more than a dozen clinics he had in the Miami region.
But the single most important thing Jon did right was to be the first to open a full service veterinary facility in Brickell, an up and coming, older inner urban residential neighborhood near downtown Miami. Brickell is both densely populated and highly affluent. The clinic is located on a major artery, with great visibility, and is open seven days a week.
This clinic was a success because of the organization and the location. It also had a pretty nice floor plan!
The real Lucy in New Jersey, not a veterinary clinic, but it's fun to imagine the possibilities.
Lucy, the Vet Clinic
Something upscale and unique
Nothing fancy outside, but with a simple effective plan and the right neighborhood maybe you too could make $2 million gross in 1,200 square feet.
In Atlantic City, New Jersey, stands Lucy the Elephant, one of the more unique roadside attractions in the States. She was built in 1881 by James Lafferty who hoped the elephant would entice visitors to come and buy property in his seaside resort.
At six stories tall I thought she could make a dramatic veterinary clinic... standing-out head and shoulders (and trunk) above any competing veterinary clinics.
In her cranium is the waiting area, in her mid section- reception and in the bowels of her belly a single exam room, one station treatment area, surgery and x-ray. Upstairs in the "howdah" (the seat on top) the doctors office and team room would command far reaching views over the sands.
I doubt that Lucy the Vet Clinic will ever happen, but if I can get a clinic to fit in an elephant, who knows where else a clinic could fit.
mark r. hafen, veterinary hospital design
smaller can be better.